Are All Units Created Equal? The Effect of Default Units on Product Evaluations
نویسندگان
چکیده
منابع مشابه
Are All Units Created Equal? The Effect Of Default Units On Product
Previous research on numerosity effects has shown that people often infer higher quantity from larger numbers (i.e. specified in smaller units). We argue that consumers have default units for many attribute levels. In three studies, we demonstrate that products described in default units generate more positive product evaluations, irrespective of the nominal value of the attribute (Study 1). Th...
متن کاملAre All Generics Created Equal?
Such genericity is a feature of entire sentences (or at least of entire clauses), and is not attributable to any subpart of the sentence, such as to the subject noun phrase or to the verb phrase. It is instead somehow an interaction between the two. This sets it apart from another type of genericity, which is attributed to the noun phrase’s referring to an abstract genus (or kind) and not as ma...
متن کاملNot All Ops Are Created Equal!
Efficient and compact neural network models are essential for enabling the deployment on mobile and embedded devices. In this work, we point out that typical design metrics for gauging the efficiency of neural network architectures – total number of operations and parameters – are not sufficient. These metrics may not accurately correlate with the actual deployment metrics such as energy and me...
متن کاملAll Reviews are Not Created Equal :
Online product review networks play an important role in Internet commerce by transmitting information that customers can use to evaluate products in digital marketplace. These networks frequently include an explicit social component allowing consumers to view both how community members have rated individual product reviews and the social status of individual reviewers. We extend this prior wor...
متن کاملNot All Autophagy Membranes Are Created Equal
During starvation, the cell recycles cytoplasmic material by sequestering it in double-membrane organelles, called autophagosomes, which eventually fuse with lysosomes. In this issue, Hailey et al. (2010) identify the outer membrane of mitochondria as a new source of autophagosomal membranes during starvation.
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 2013
ISSN: 0093-5301,1537-5277
DOI: 10.1086/668533